Reading Week 5 - Lec 2
Introduction to Business Model Canvas. 8 minute lecture by Alexander Osterwalder
2 Minute Overview of Business Model Canvas
Legible text of Business Model Canvas Components
Examples of completed Business Model Canvases (not use of consistent colors in customer segments, value propositions and revenue streams) at: http://bmimatters.com/tag/business-model-canvas-examples/
Tools:
Google Doc Version where virtual post it notes are dragged around (you can disregard the @eng.ucsd.edu sign in tag and just sign in with your regular email)
Disciplined Entrepreneurship: by Bill Aulet. Steps 1-9
Review MAE154 Intro Lecture