Reading for Week 3 Lecture 2
Due to the Career Fair, the of lecture on Wednesday is optional. In lieu of this lecture view the online lecture material below (questions on this material will be on the mid-term).
For those that can come to lecture, bring your Human Interface hardware and we will work on this during lecture.
Online Lecture:
How to Build a Startup by Steve Blank.
Go to: www.udacity.com, register, and then find the course.
Watch the following:
Lesson 1: What We Now Know
Lesson 1.5A: Business Models and Customer Development
Lesson 1.5B: Business Models and Customer Development
Customer Discovery Videos: These are key!
Customer Discovery Checklist by Steve Blank, View set of Videos
Reading
Product Design and Development by Ulrich and Eppinger, Chap. 3. Identifying Customer Needs, Soft Reserves Course Pack p. 21-40