Resources

Urinal Display

UCSD Library Resources for MAE154 - Collection of engineering and business databases available to UCSD students.

UCSD's Market Research Guide - This is a comprehensive guide created by UCSD librarians to guide you in doing market research. Contains links to repositories only accessible to UCSD students and faculty

The Founder's Dilemmas by Noam Wasserman - The Founder's Dilemmas: Anticipating and Avoiding the Pitfalls That Can Sink a Startup by Noam Wasserman. Addresses issue of how to split up ownership and reward in a startup. Promotes the approach that often unequal splits are more suited since there are such a wide range of past and future contributions for startup founders. Provides many examples and promotes frank discussion of money and rewards. See chapter 6 for a summary of this approach.

The Basement - UCSD startup hub, with focus on supporting  undergrads.

The Art of the Start - Guy Kawasaki's book an the energy and focus in startups.

Student Projects - Lean LaunchPad - The Lean LaunchPad at Stanford – The Final Presentations

Steve Blank - Steve Blank's List of Books for Startups with short descriptions of key books.

StartR - Hosts several accelerators each with its own specialization. The two that seem most applicable are the "Inclusion Accelerator" - which promotes diverse entrepreneurial teams -  and the "Impact Accelerator" - which promotes start-ups with a societal goal.

Stanford University’s Entrepreneurship Corner - The Stanford Technology Ventures Program (STVP) Entrepreneurship Corner is a free online archive of entrepreneurship resources for teaching and learning. They have a lecture series viewable on-line.

Sourcify - San Diego startup that connects entrepreneurs to manufactures in Asia.

Six Thinking Hats - An explanation of Edward DeBono's Six Thinking Hats decision-making model

Shark Tank - Check out some favorite episodes of this popular inventor & investor TV show.

Proto Lab and Mold - A company that will produce molds for small runs. They have design guidelines Design For Manufacturability (DFM).  To get cost estimates you can upload your CAD file and get a quote

Product Design by Karl Ulrich - Course at Wharton from author of Product Design and Development

Product Design and Development - Resources to accompany the text by Ulrich and Eppinger

Patent Wrapper - For in-depth review of prior patents you can look at the patent wrapper which contains all the letters sent back and forth between the patent office and the inventors. These often contain details discussion of what claims are allowed.

Patent it Yourself - Text from Nolo that is useful wether you want to patent something on your own or as a reference when working with a patent attorney.

Oral Presentations - Nancy Duarte video on effective presentations

On Leadership: A Discussion with Robert Hogan - A  5 minute video of Bob Hogan speaking about leadership. Bob is an expert in personality assessment. He is a character who pulls no punches. Take a look.

One World Futbol - Soccer Ball that Last Forever

Observation to Identify User Needs - Dave Kelley describes the role of observation in identifying latent user needs, iwth examples from IDEO.

NCIIA Resources - Resources from the National Collegiate Inventors and Innovators Alliance, and organization that supports entrepreneurship at universities.

MyStartupXX - MyStartupXX is an accelerator with a special emphasis on promoting diversity and inclusion in entrepreneurship. They provide funding and mentorship as would a conventional accelerator.

MIT App Inventor - Quick reference guide for MIT App Inventor

MIT's 2.739 - Example student projects from MIT's course on Product Design and Development

McMaster Carr - Mechanical parts vendors. They are known for quick delivery and an easy to use on-line catalog.

Market Research Sources - List of both free and pay for services from Steve Blank's Lean Launchpad resources.

Lectures on Product Design - Lectures from Prof. David Wallace's class at MIT on Toy Design. His lectures range from concept genration to sketching.

Kickstarter White Paper - Lee Moyer's tips.

Kickstarter Lessons - Compilation posts on creating and running a successful Kickstarter campaign by Jamey Stegmaier.

Jane Rosen - Jane Rosen's art tutorials on seeing through touch

Institute for the Global Entrepreneur - The IGE acts as both a school for entrepreneurs as well as a hub for resources. You can apply to be apart of their winter cohort where you will take classes on entrepreneurship. Additionally they provide access to resources for funding and mentorships.

How to Read a Patent - Guide on how to read a patent, starting from terms on the front page.

How to Build a StartUp - Steve Blank's class on Lean LaunchPad Approach to entrepreneurship.

How I Built This - Guy Raz interviews successful entrepreneurs describing their journey in this podcast and NPR radio show.

Google SketchUp - Tutorials and some helpful links for SketchUp

General Reources - A list of engineering resources for MAE design projects

General Failure - An article published in the Atlantic about US Generals called General Failure. By Thomas E. Ricks.

Espacenet Patent search - Includes most country patents and uses the Cooperative Patent Classification

epicenter - Epicenter is an education, research and outreach hub for the creation and sharing of entrepreneurship and innovation resources among engineering schools in the United States. The center is at Stanford and is funded by the NCIIA.

Drive - Daniel Pink, Drive – fun and informative 5 minute video on how to motivate people

Disciplined Entrepreneurship by Bill Aulet - Good book that combines many aspects of the Lean Startup approach

Design Thinking - Tim Browne, Design Thinking – HBR article that summarizes this approach to innovation

Designing Products vs Designing Experiences - Dave Kelley of Stanford and IDEO describes the importance of Designing Experiences in a talk at the Stanford Technology Ventures Program (STVP) Entrepreneurship Corner

Customer Value Proposition

Customer Discovery Interviews - Video examples of do and don't in customer discovery interviews, developed by Steve Blank.

Customer Discovery Checklist - Customer Discovery Checklist by Steve Balnk  (multiple video clips here)

Crowdfunding Tips - NY Times article about crowdfunding.

Crowdfunding - Wikipedia overview and list of crowdfunding sites.

CONNECT - CONNECT is a regional program  that catalyzes the creation of innovative technology and life sciences products in San Diego County by linking inventors and entrepreneurs with the resources they need for success.

Compendex & Inspec - A good repository of academic articles for engineering and the broader scientific community. Use this to find research related to your product. (e.g. feasibility of your project, etc.)

Butter Knife - The Cutting-Edge Butter Knife of Your Dreams Is Finally Here. An example of latent customer needs.

Business Source Complete - BSC is a good alternative starting point for industry overviews, business news and academic articles related to management, marketing, strategy, finance and many other topics. It contains fulltext of key journals like Harvard Business Review, Academy of Management Journal, etc.

Business Plans - Guide on How to Write an Effective Business Plan by Deloitte & Touche

Business Model Canvas - Resources from the  Business Model Generation by Alexander Osterwalder & Yves Pigneur,

Break Even Analysis

Bicycle Light - Bike Lights Powered By Magnetic Induction, but never had strong market presense