Read before lecture; there may be a pop-quiz or students will be called upon during the lecture.
Disciplined Entrepreneurship: by Bill Aulet. This will be a key reference in MAE154. You can purchase a Kindle edition or hardcopy.
Chapters 1-2, which are free if you signup at: http://disciplinedentrepreneurship.com/signup
The Art of the Start, Chapter 1. On Library Course Reserves https://reserves.ucsd.edu/
Lean Startup, Chapter 5. On Library Course Reserves https://reserves.ucsd.edu/
View Customer Discovery Checklist Videos by Steve Blank (20 minutes total).